Your bathroom essentials, locked and sanitized.
A beautifully designed lockable bathroom vault with built-in UV-C sanitization. Keep your toiletries organized, germ-free, and safely out of reach from curious little hands.
Every parent knows the feeling: you step away for a moment, and your toddler has already found the razors, squeezed out your expensive face cream, or used your toothbrush on the dog.
Children under seven are natural explorers. They climb counters, open drawers, and imitate what they see their parents doing. Razors cause cuts. Expensive cosmetics get destroyed in seconds. Toothbrushes end up in places you do not want to think about.
Meanwhile, shared bathrooms become battlegrounds of counter clutter, cross-contamination, and the eternal question: "Is this my toothbrush or yours?"
ToiletTrust is a compact, premium vault for your bathroom counter. It combines a four-digit combination lock with UV-C sanitization technology, giving you peace of mind in two ways at once.
Your razors stay sharp and safe. Your toothbrush stays sterile. Your expensive serums and cosmetics stay exactly where you left them. And your kids stay out of harm's way.
Available in three finishes to match any bathroom aesthetic, from sleek polymer to brushed aluminum. A built-in rechargeable battery means you can take it on the road and even charge your devices from it.
Every detail has been considered, from the sanitization cycle to the locking mechanism.
Hospital-grade UV-C light kills 99.9% of bacteria on your toothbrush, razor, and personal items. The sanitization cycle runs automatically when the lid closes, keeping everything sterile between uses.
A four-digit combination lock with backup key access ensures your items stay put. Young children cannot crack the code, and the latch is engineered to resist prying fingers.
The integrated rechargeable battery powers the UV system and doubles as a portable charger. Take it on trips, charge your phone, and keep your items sanitized wherever you go.
Choose the material that matches your space: clean polymer for a modern look, warm wood finish for a natural feel, or brushed aluminum for a luxury statement piece. His and hers pairs available.
33 million US households with children under seven. Parents spend an average of $180 per year replacing toiletries destroyed by curious kids.
The personal hygiene products market is worth $55B globally. A growing segment of consumers actively seeks UV sanitization solutions for everyday items.
Over 8 million US adults share bathrooms with roommates. Personal space boundaries and hygiene are constant friction points in shared households.
A detailed look at how ToiletTrust goes from concept to countertop.
Direct-to-consumer e-commerce with a tiered product line to capture multiple price points.
Clean polymer body, UV-C sanitization, 4-digit combo lock
Wood-finish body, UV-C sanitization, combo lock, portable battery
Brushed aluminum, UV-C, combo + key lock, fast-charge battery
Additional revenue from accessory trays, replacement UV bulbs, and his-and-hers bundle packs sold at a 15% discount.
Launch simultaneously on Kickstarter and Amazon, targeting parenting communities and mommy bloggers for initial traction. Run targeted social media ads focused on the child safety angle with short video demos showing kids getting into bathroom items. Partner with pediatric dentists for referral marketing and waiting-room product displays.
No existing product combines lockable bathroom storage with UV sanitization in a single countertop unit. Phone UV sanitizers exist, but nothing targets the full toiletry category with child safety as a primary feature. The dual value proposition of safety plus sanitation is unique and defensible through design patents.
Estimated $50,000 to $120,000 to reach MVP. This covers tooling and mold creation ($20K to $40K), first production run of 2,000 units ($15K to $30K), UL and safety certifications ($5K to $15K), and initial marketing spend ($10K to $35K).