A color-coded remedy system that guides you through every phase of feeling unwell. Prevention, immunity, recovery. One brand, three bottles, zero confusion.
EXPLORE THE SYSTEM
You feel a scratch in the back of your throat. You rummage through kitchen cabinets. You drive to the store and stare at a wall of 200 boxes, trying to remember whether you need ibuprofen or acetaminophen, extra strength or maximum strength, sinus or regular. You leave with Sprite and hope for the best.
There is no single, trusted product for the moment you first feel sick. Emergen-C covers one stage. Pedialyte covers another. NyQuil shows up too late. Nothing guides you through the full journey.
Sick Juice is a color-coded, 3-stage remedy system formulated with natural ingredients. Keep it in your fridge. Reach for it the moment something feels off. Each stage is clearly labeled so you always know exactly what to take and when.
A clinical gargle solution with apple cider vinegar, honey, and soothing botanicals. The moment you feel a tickle in your throat, gargle Stage 1. Designed to feel like it is working: clinical, purposeful, not sweet.
A vitamin-packed immunity drink loaded with Vitamin C, zinc, elderberry, and electrolytes. You feel it coming on, so you drink Stage 2 to give your body every advantage. Tastes better than a gargle, but still means business.
A hydration and recovery formula with electrolytes, ginger, and gentle nutrients. Better than Sprite. Better than Pedialyte. Designed for adults who are sick and need to bounce back fast. Neutral, easy on the stomach.
Every detail of Sick Juice is designed around how people actually get sick and what they reach for when they do.
Green for prevent. Yellow for fight. Red for recover. No reading labels. No guessing. Just grab the right color for how you feel. The packaging tells you everything you need to know at a glance.
Apple cider vinegar, honey, elderberry, vitamin C, zinc, ginger, and electrolytes. Formulated in the space between medicine and wellness beverages, where no FDA approval is needed, but real benefits are delivered.
Keep it stocked like you keep Pepto-Bismol in the cabinet. Sick Juice lives in your fridge so it is always visible and always ready. Extended shelf life means you buy it before flu season and it lasts.
Premixed bottles for your fridge. Powder packets for your desk, gym bag, and travel. Both formats available in 3-packs and 6-packs so you always have the right stage on hand wherever you are.
The average adult catches 2 to 3 colds per year. The OTC market is massive but deeply fragmented. No brand owns the "I think I am getting sick" moment. Sick Juice fills that gap.
Adults 22 to 45 who already buy Emergen-C, kombucha, and functional beverages. They want proactive solutions, not reactive medicine.
Families that need a simple, stocked-in-the-fridge solution. When the kids bring something home from school, parents want a plan, not a pharmacy run.
Professionals who cannot afford sick days and want to nip illness in the bud from home. The Zoom generation wants wellness at arm's reach.
A clear path from kitchen table prototype to pharmacy shelf.
Direct-to-consumer subscription boxes (3-packs and 6-packs) at $20 to $30 per pack. Individual bottles at $8 to $12 in retail. Powder packet boxes at $15 to $20. Subscription discounts of 15% drive recurring revenue. Expansion into convenience store singles at $4 to $5 for impulse purchases.
Launch DTC via Shopify with targeted social media campaigns during flu season. Partner with wellness influencers and health-focused content creators for authentic endorsements. Seed product through subscription boxes, then pursue retail placement at Whole Foods, Target, and regional grocery chains. Leverage seasonal urgency to drive first purchases.
Sick Juice owns the entire sick journey, not just one symptom or one stage. Emergen-C is prevention only. Pedialyte is recovery only. NyQuil masks symptoms. No brand has built a simple, color-coded system that covers prevention through recovery. The 3-stage framework creates brand recall: when you feel sick, you think Sick Juice.
Covers formulation and food science consulting, initial manufacturing run, packaging design, Shopify store build, and launch marketing spend. Lower end assumes powder packets only; upper end includes bottled product with retail-ready packaging.