Let kids roam. Stay in range.
A slim GPS wristband that replaces bulky smartwatches with simple geofence technology. Parents set a safe zone, kids get freedom to explore, and everyone stays worry-free.
Explore Roamy
The Problem
Kids have lost the freedom to explore their neighborhoods. Parents are more anxious than ever, and existing solutions only feed the cycle of constant surveillance.
GPS watches with two-way calling reinforce the habit of checking in every few minutes, removing any sense of real independence.
Most kids' GPS watches cost $200 upfront plus $10 to $15 per month for cellular service. That adds up fast with multiple children.
Kids' smartwatches are chunky gadgets loaded with features that distract from outdoor play. They feel more like electronic leashes than tools for freedom.
The Solution
Roamy flips the script on kids' safety tech. Instead of tracking every move, it sets boundaries and lets kids be kids.
Parents draw a safe zone on a map using the Roamy app. It could be the neighborhood, the area around school, or a park. The slim wristband tracks your child's location via GPS and gently vibrates when they approach the boundary.
If they cross the line, an alert sounds. No two-way calling, no texting, no distractions. Just a simple, affordable tool that promotes real independence while giving parents genuine peace of mind.
Key Features
Draw safe zones directly on a map from your phone. Set different zones for home, school, the park, or grandma's house. Adjust the radius as your child earns more trust.
Inspired by Livestrong bracelets, Roamy is lightweight and comfortable. Kids actually want to wear it. No chunky screens, no buttons to fidget with, just a sleek band in fun colors.
Like Tile, Roamy uses a mesh of nearby parents to extend coverage. As the network grows, so does precision. More Roamy users in your neighborhood means better tracking for everyone.
Core GPS and geofence alerts work without a monthly cellular subscription. Optional premium features are available for $3/month, but the essentials are always free.
Market Opportunity
There are over 50 million US households with children under 13. The global kids GPS tracker market is valued at roughly $1.5 billion and growing at 15% annually. Parents are spending more on safety tech, but nobody has built a product that promotes independence over surveillance.
Even capturing 1% of this market at a $60 average selling price represents $30 million in revenue potential.
Business Plan
Direct-to-consumer hardware sales at $49 to $79 per band, with an optional premium app tier at $3/month for advanced features like relay network tracking, multi-child dashboards, and historical route data. No mandatory monthly subscription for core functionality.
Launch on Kickstarter to validate demand and build a community of early-adopter parents. Partner with parenting influencers and mommy bloggers for organic reach. Sell direct-to-consumer via web store, then expand into Target and Amazon.
Unlike chunky kids' smartwatches that cost $200 plus $15/month in cell service, Roamy is affordable, minimal, and philosophically different. It promotes independence instead of surveillance, resonating with parents who remember the freedom of their own childhoods.
Estimated $75,000 to $150,000 to reach MVP. Covers hardware prototyping, firmware development, companion app for iOS and Android, initial manufacturing run, and crowdfunding campaign setup.