A real human curator learns what matters to you and delivers a concise digest of only the stories worth your time. No algorithms. No endless scrolling. Just the signal.
We check our phones over 150 times a day. We scroll through Twitter, Reddit, Instagram, Google News, and a dozen newsletters. And yet, at the end of the day, most of us could not name five stories that actually mattered to us.
The 24-hour news cycle and algorithmic feeds are designed to keep you engaged, not informed. They optimize for clicks and outrage, not for relevance. The result: hours lost, anxiety up, and you still missed the one story your colleague brought up at lunch.
Think of it like Stitch Fix for your news diet. You tell us what you care about. We match you with a real human curator who learns your taste and delivers a clean, concise digest on the schedule you choose.
Fill out a quick survey about your interests, industries, hobbies, and the types of stories you never want to miss.
Browse curator profiles and pick one whose taste aligns with yours. They have a face, a name, and a point of view.
Receive a personalized roundup via email or text, on your schedule. Rate stories to make every future digest even better.
Every curator has a profile with a photo, bio, and list of interests. You pick the person whose worldview resonates with yours. Not an algorithm; a relationship.
Choose nightly, every few days, or weekly delivery. Get your digest via email, text, or both. You control the cadence so information fits your life, not the other way around.
Rate each story with a simple thumbs up or down. Over time, your curator learns what resonates: more of this, less of that. Your digest only gets sharper.
Each curator is a real person with a headshot, a short bio, and areas of expertise. If the fit is not right, switch curators with one click. No hard feelings.
The digital news and newsletter market exceeds $25 billion globally. Over 200 million people in the US alone subscribe to at least one newsletter. But generic, one-size-fits-all digests are leaving readers wanting something more personal.
Notable targets busy professionals aged 25 to 45 who feel the tension between wanting to stay informed and not wanting to lose their evenings to doomscrolling. This is also a strong fit for executives, parents, and anyone experiencing digital fatigue.
The premium personalization angle supports higher average revenue per user than typical newsletter products, and the human connection creates loyalty that algorithms simply cannot.
Subscription-based pricing with three tiers, each reflecting increased curation frequency and depth. Curators earn a base rate per subscriber managed, with satisfaction-based bonuses.
Launch with 10 curators, each managing 100 to 200 subscribers, in Salt Lake City. Partner with coworking spaces and tech meetups for initial user acquisition. Offer a free two-week trial to demonstrate value before converting to paid.
Unlike Google News, Apple News, or broad newsletters like The Hustle, Notable delivers genuinely personalized curation from a real person who understands nuance and context. The human element creates trust and loyalty that algorithms cannot replicate.
Estimated investment to reach MVP and initial traction: