Mountain Mike's

The Problem

Camping should be simple.
It is anything but.

The best camping experiences require serious gear: an RV or camper ($20K to $50K), a truck to tow it ($25K+), and a garage full of equipment. For most people, that price tag turns a weekend in the woods into a pipe dream.

RVs and campers cost $20,000 to $50,000, plus a capable tow vehicle
RV parks are crowded, often uninspiring, and feel like parking lots
Hauling gear across the country burns fuel, time, and patience
Forgotten supplies mean frustrating trips back to town mid-adventure

The Solution

Your basecamp is already waiting.

Mountain Mike's stations a fleet of RVs and campers at the doorstep of national parks and top camping destinations. Drive up in any car. Pick your rig. Grab a gear package. We deliver you to a pre-scouted premium campsite.

1 Pull up in any vehicle. Drive your sedan, your Prius, whatever you have. No truck needed, no trailer hitch required.
2 Choose your setup. Pick from a fleet of RVs and campers, then add a gear package: basic firewood and s'mores, or the full adventure bundle with fishing poles and sleeping bags.
3 Head to your pre-scouted site. Lakeside, deep in the pines, or near the mountains. We know all the best spots, and we will drive you there if you like.
4 End with hot showers and ice cream. When you are done, return the rig, rinse off, and grab a double scoop before heading home.

What You Get

Everything for the perfect trip. Nothing to haul.

On-Site Fleet

A full range of RVs and campers available right at the destination. Pick the size and style that fits your crew, from cozy two-person campers to spacious family rigs.

Tiered Gear Packages

From the "bring your own" tier to the fully loaded adventure bundle: firewood, camp chairs, sleeping bags, fishing equipment, cooking gear, and gourmet camp food.

Pre-Scouted Campsites

No more guessing where to park. Choose from curated spots: the lakefront, the pine grove, the mountain overlook. Each one vetted and ready for your arrival.

Hot Showers and Ice Cream

The perfect ending to any trip. Return your rig, step into a hot shower, and grab a double scoop from our camp store before you head home refreshed.

The Opportunity

A massive market that is only growing.

$862B

U.S. outdoor recreation economy, annually

48M

U.S. households that go camping each year

Year-over-year growth in RV rentals

Families, friend groups, and adventure seekers aged 25 to 55 who love the outdoors but lack the equipment and expertise for premium camping. The secondary market includes current RV renters who want a simpler, destination-based experience without the hassle of driving a rig across the highway.

Families with kids Friend groups (20s and 30s) Weekend warriors National park visitors Current RV renters Corporate retreats

Business Plan

Built for the wild. Backed by numbers.

Revenue Model

Per-trip RV and camper rentals ($150 to $400 per night), tiered add-on gear packages ($50 to $200), guided experience upsells (fly fishing, hiking tours), on-site retail (camp store, ice cream shop, hot showers), and franchise fees from new locations.

Go-to-Market Strategy

Launch a flagship location adjacent to one high-traffic national park (Yellowstone or Glacier) with 8 to 12 RVs. Build brand awareness through outdoor influencer partnerships, targeted search ads for camping and national park queries, and affiliate deals with travel booking platforms. Validate unit economics over two seasons before franchising.

Competitive Advantage

Unlike traditional RV rental companies, Mountain Mike's positions inventory at the destination. This eliminates the need for towing capability, dramatically reduces vehicle wear, and creates a curated, premium experience (pre-scouted sites, gear bundles, guided tours) that pure rental companies cannot replicate.

Year One Milestones

Open flagship with 10 RVs, achieve 70% occupancy during peak season (May through September)
Generate $500K in gross revenue with positive unit economics by end of first season
Secure letters of intent from 3 franchise candidates for Year 2 expansion

Key Risks

Seasonality limits revenue to 5 to 7 months per year in many regions, requiring strong peak-season margins
Securing permits and land leases near national parks involves complex government approval processes
High upfront capital for RV fleet and site development before revenue begins

Startup Cost Estimate

Single flagship location including RV fleet, site improvements, gear inventory, and operating capital:

$250K to $500K

Camping should be simple.It is anything but.