CyclePet
Pedal More. Play More. Feel Better.
An under-desk pedal exerciser paired with a virtual pet Chrome extension. Your pedaling powers your pet's world: sunshine, food, happiness. Stop pedaling, and the rain rolls in.
An under-desk pedal exerciser paired with a virtual pet Chrome extension. Your pedaling powers your pet's world: sunshine, food, happiness. Stop pedaling, and the rain rolls in.
Remote work freed us from the commute, but chained us to the chair. Under-desk pedals exist, but nobody sticks with them.
You buy an under-desk exerciser. You use it for a week. Then it collects dust. The problem is not the hardware. The problem is that there is zero reason to keep pedaling once the novelty wears off.
Fitness trackers give you numbers, but numbers alone do not create habit loops. You need something that makes you care, something that makes you feel a tiny pang of guilt when you stop.
CyclePet turns desk exercise into a charming game you never want to stop playing.
Your movement powers the sun in your pet's world. The faster you go, the brighter it shines and the happier your pet becomes.
Take a break and clouds gather. Rain starts. Your pet looks at you with big sad eyes. You will start pedaling again.
Keep pedaling daily and your pet's garden grows. Unlock new pets, new environments, and seasonal events throughout the year.
From the hardware under your desk to the virtual world on your screen, CyclePet makes the whole day more active and a lot more fun.
A whisper-quiet under-desk elliptical with built-in Bluetooth that streams your pedal cadence and speed directly to your browser in real time.
A Tamagotchi-style Chrome extension where pedaling controls weather, food growth, and your pet's mood. Choose from 50+ collectible pets.
Daily streaks, seasonal environments, and themed events keep the experience fresh. The longer your streak, the rarer the rewards.
Productivity mode converts your pedal minutes into guilt-free screen break credits. Pedal for 30 minutes, earn 5 minutes of YouTube time.
Remote workers, hybrid employees, and office professionals aged 25 to 45 who spend long hours at a desk and want a fun, unobtrusive way to stay active throughout the workday.
A clear path from Kickstarter launch to sustainable growth, combining hardware sales with recurring digital revenue.
Hardware sales of the branded CyclePet pedal device at $149 to $199 per unit, plus a freemium Chrome extension. Premium pet packs, environments, and seasonal content available through a $4.99/month subscription or $2.99 one-time expansion packs.
Launch on Kickstarter with a playful campaign video showing office workers bonding over their virtual pets. Seed early units to productivity YouTubers and work-from-home influencers. Follow up with DTC sales and a free-tier Chrome extension to build viral word of mouth.
Existing under-desk exercisers are hardware-only products with no engagement layer. CyclePet is the first to combine casual desk fitness with a charming virtual pet game loop, creating an emotional reason to keep pedaling that pure fitness tracking cannot match.
Estimated investment to reach MVP and first production run: