BreadCrumbs
Drop a pin. Share the find.
A social geotagging app that lets you leave location-based tips, discoveries, and deals for others to find. Think of it as a crowdsourced layer of local knowledge on top of the real world.
Drop a pin. Share the find.
A social geotagging app that lets you leave location-based tips, discoveries, and deals for others to find. Think of it as a crowdsourced layer of local knowledge on top of the real world.
The Problem
Free air at a gas station. A secret lookout with a perfect view. A flash sale on Paw Patrol toys at Walmart. These discoveries live and die in private texts, never reaching the people who need them most.
The coolest spots, free perks, and secret finds never make it to Yelp or Google Maps. They exist only in word of mouth.
Pop-up sales, the Red Bull truck, clearance racks: by the time you hear about them, they are already gone.
There is a whole layer of useful, casual, hyper-local info that sits between "Yelp review" and "text your friend." Nothing serves that space.
The Solution
BreadCrumbs puts a living, breathing layer of community knowledge on top of your map. Snap, tag, and share. It is that simple.
Free air at the gas station, an amazing lookout, a killer clearance sale, a pop-up event. Anything that would make someone's day a little better.
Snap a photo, tag it with a category, and choose if it is permanent or temporary. Post it right from the app, or just throw #breadcrumbs on your Instagram story.
Anyone nearby gets notified. Trending breadcrumbs grow on the map. Over time, every neighborhood fills with useful, fun, and surprising discoveries.
Features
Every feature is designed to make sharing and discovering local knowledge as frictionless as possible.
Every breadcrumb lives on the map with a photo, a location, and a category. Mark it permanent for evergreen tips, or time-limited for flash deals and pop-ups.
Breadcrumbs that get engagement grow bigger on the map. You can see at a glance what is hot in any neighborhood, right now.
Just post to your story with #breadcrumbs and the app pulls it in automatically. No extra steps, no separate login. Share how you already share.
Walk into a breadcrumb-rich zone and get a gentle nudge. "There are 12 crumbs nearby." Open the app and see what your neighbors have found.
Market Opportunity
Urban millennials and Gen Z (ages 18 to 35) already live on location-based apps like Waze, Yelp, and Instagram. BreadCrumbs captures the informal, ephemeral layer of local knowledge that no review platform covers.
Business Plan
Sponsored breadcrumbs from local businesses and national brands. In-app display advertising. Premium tier for power users with advanced filtering, saved collections, and early notifications on nearby drops.
Launch on a single college campus with 50 seed users who pre-populate the map. Grow virally through Instagram hashtag sharing and word of mouth. Expand city by city, targeting college towns and urban neighborhoods with high foot traffic.
Unlike Yelp or Google Maps, BreadCrumbs captures the informal, ephemeral layer that no review platform covers: flash sales, free perks, scenic lookouts, pop-up events. Instagram integration lowers the barrier to contribution far below any competitor.
Launch MVP on iOS and Android with 10,000 active users across 3 college campuses
Reach 100,000 breadcrumbs posted with a 30-day retention rate above 25%
Close first 10 sponsored breadcrumb partnerships with local businesses and one national brand pilot
From MVP development through initial campus launches, including app design, backend infrastructure, and seed marketing.