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Bon Appetit

Restaurants compete. You eat. Everyone wins.

Tap "I'm Hungry" and nearby restaurants will fight for your visit with real-time deals, free appetizers, and exclusive offers. No more guessing, no more endless scrolling.

See How It Works
The Problem

Choosing where to eat
shouldn't be this hard.

Busy restaurant street with many choices

Yelp ratings all blur together

What is the real difference between 4.2 and 4.6 stars? A couple of bad experiences, maybe a slow waiter. It tells you almost nothing useful.

Hidden gems stay hidden

The best local sushi spot is two blocks away, but it is not on your radar. Search algorithms favor big names, not authentic finds.

Restaurants waste money on old marketing

Coupon mailers, penny savers, generic ads. Restaurants spend thousands reaching people who will never walk through the door.

Street food and travel dining scene
The Solution

One tap. Real offers.
Your next meal, decided.

Phone showing food app interface
Free appetizer nearby
2 cocktails on us
Chef's special tonight
1

Tap "I'm Hungry"

Open Bon Appetit and broadcast your appetite. The app pings every partner restaurant within walking distance of your location.

2

Restaurants send you offers

Hosts and owners see your request in real time. They craft personalized deals: free drinks, bonus appetizers, featured dishes, priority seating.

3

Pick the best deal, go eat

Compare offers, check menus and photos, then walk right in. The restaurant knows you are coming, and your freebie is waiting.

Key Features

Built for hungry people
and smart restaurants.

Person using phone at restaurant

One-Tap "I'm Hungry" Broadcast

A single tap pings every partner restaurant nearby. No searching, no scrolling, no filters. Just honest hunger, instantly communicated.

Restaurant preparing food

Live Restaurant Dashboard

Restaurant owners and hosts craft real-time offers from their iPad or phone. Slow night? Push a deal. Big cancellation? Fill those seats in minutes.

Hidden gem restaurant

Smart Discovery Engine

Surfaces hidden gems and local favorites that would never show up in a generic search. Three-star spots with incredible dishes finally get their moment.

Menu and loyalty cards

Menus, Loyalty, and Guides

Browse full menus, store all your loyalty cards in one place, and explore curated local dining guides. Everything a foodie needs, in one app.

Market Opportunity

A massive, underserved market
hungry for innovation.

Vibrant restaurant district with diners

Tourists and travelers in food-centric destinations (ages 22 to 45), local foodies, and couples who eat out frequently but struggle with dining indecision. On the supply side: restaurant owners desperate for smarter, real-time marketing tools that actually drive traffic.

$35B+
Global restaurant marketing & discovery market
$10B
U.S. restaurant ad spend annually
$150B+
Global food tourism segment
70%
of diners say choosing where to eat is stressful
Business Plan

The playbook for growth.

Revenue Model

Freemium SaaS for restaurants. Basic listing and offer capability is free. Premium tiers ($49 to $199/month) unlock analytics dashboards, demographic insights, peak-time data, advanced promotion tools, and priority placement. Additional revenue from featured placements and loyalty program integrations.

Go-to-Market Strategy

Launch in 3 to 5 major tourist destinations (Rome, Tokyo, Cancun) by signing up restaurant clusters in high-traffic dining districts. Offer the app free to both sides initially to build network density. Partner with travel influencers and hotel concierge services to drive tourist downloads. Expand to U.S. foodie cities (NYC, LA, Austin) once the model is proven.

Competitive Advantage

Unlike Yelp or Google Maps, which show static reviews, Bon Appetit creates a live, two-way marketplace where restaurants actively compete for your visit with real-time incentives. Every session is different, offers are personalized, and restaurants can solve supply problems (cancellations, surplus inventory, slow nights) instantly.

Year One Milestones

  • Launch in 3 tourist-heavy cities with 500+ restaurant partners and 50,000 app downloads
  • Achieve 15% weekly active user rate with an average of 2+ dining sessions per active user per month
  • Convert 10% of free restaurant partners to premium paid tiers, reaching $25K monthly recurring revenue

Startup Cost Estimate

Estimated investment to reach MVP and initial market launch:

$150K - $350K

Key Risks

  • Classic chicken-and-egg marketplace problem: need enough restaurants to attract users and enough users to attract restaurants
  • Established players like Yelp, Google Maps, and OpenTable could replicate the real-time offer feature with their existing user bases
  • Restaurants may resist giving away free items or discounts if they do not see measurable ROI quickly enough